Visual merchandising means presenting things in the most attractive way possible to generate interest and sales. If you’re struggling with your store’s merchandising, you’re not alone. It takes a lot of creativity to create good visuals, and not everyone is gifted in that area. However, you don’t have to give up hope. Using these tips you can take a methodical approach to visual merchandising that will have you believing that you just may be artistic after all.
Interesting and appropriate lighting strategically placed throughout the store can help your sales, security, and your brand image. Learn how to place your lighting for all of the effects that you desire. Using the appropriate store fixtures combined with the correct lighting can change everything about your store. Use these tips from our retail design professionals to set up your retail space or boutique to maximize your benefits.
Are you interested in creating retail displays with a vintage feel? This can be so much fun. With an open and creative mind, you can create a stunning space that is inviting, warm and nostalgic. The fun part is that you get to shop for “vintage” items and repurpose them into something appropriate for retail.
Take some time to visit your local thrift stores, flea markets, and antique shops. Bring a list with you of all of the things that you can possibly redecorate in your boutique or retail shop. Use this list of categories to get you started. You can do a little at a time and build on it as you are able.