Point of purchase displays, or POP displays, are used in retail boutiques to increase awareness of a product and to increase the sale of a certain product. POP displays inform the customer about advantages of a product or point out details about the product or brand that may increase the customer’s desire to purchase it. POP displays are one of the most highly effective forms of merchandising that there are. Historically, their sales success is only trumped by mannequin displays. However, that could change as customers are becoming savvy shoppers and are use more scrutiny when making purchases. Here are some tips on creating POP displays and making sure that they are as effective as possible in your boutique.
When setting up a retail store or boutique, you need to think about a lot more than “where everything will fit”. The arrangement of your products, brands, and aisles can have a big influence on what your customers buy. If everyone entered your store, found exactly what they came in for, bought it, and left, you would not be very successful. It is up to you to entice people to shop longer and buy more than what they originally planned. There are a few ways to do this that we will discuss here.
Boutiques have a certain appeal that attracts customers to them. They emit an ambiance that makes people feel comfortable while they shop. They make people feel like the items they are finding are unique and even exotic. The atmosphere is so important because people don’t shop at boutiques to find the best deals or to have loads of merchandise to choose from. They go there for the experience. They like how the boutique experience makes them feel. As a boutique owner, it is up to you to create the atmosphere that will keep your customers returning, time and time again.