Deciding on a theme for your boutique is an exciting part of the creative process. But, before you make any final decisions, there are some things to consider. One, is your brand image. Brand image is nothing to be taken lightly. It takes a lot of time and research to make sure that you include all of the elements that will help your business to succeed.
First impressions are everything, especially in retail. You only have about six seconds to accomplish a big goal. This goal can be summed up by saying “communicate as much as possible to the customer”. What do you want your customer to know about you when they take that first glare? Make a list of the most valuable things that you can tell your customers. Prioritize them into the order that you feel is most important. Then, turn your store into a giant imagery catalyst to accomplish everything that you set out to do.
Boutique owners are always looking for effective advertising that doesn’t cost them an arm and a leg. Owning your own business generally means that you don’t have the money for a lot of print ads, television ads, or radio spots. Here we’ve compiled a few ways that you can effectively advertise on the cheap.