Being prepared for a promotion can be as important as the promotion itself. It’s essential that you’ve looked at everything from every angle before the promotion begins. Use this guide to help you prepare your retail store or boutique, yourself, and your staff. When that first customer comes through those doors, you’ll be ready.
Managing retail inventory is a huge responsibility and one that can have devastating repercussions if it’s not done correctly. Managers everywhere report that inventory management is one of their biggest concerns. The truth of the matter is that it is a huge, tedious job that no one really likes to do. It is almost impossible for one person to manage and it’s almost always necessary to delegate responsibilities in order to get the job done.
Window displays and visual merchandising doesn’t have to be expensive to be effective. Major chains and global brands need to be consistent and invest in cookie cutter visuals for their displays. However, if you run a boutique or smaller niche outlet, you have more freedom of expression.