Boutiques have an ambience and allure that nurtures an unmatched appeal in the retail industry. Customers of boutiques are rarely there to simply meet needs. They are there to be inspired, elated, and aroused by what they find. Boutique customers are a rare breed, salivating at the thought of discovering something unique. Shop owners who effectively tap into the wants and desires of their customers are often very successful.
Monthly Archives: January 2010
HOW TO SURVIVE THE BOUTIQUE INDUSTRY
When you own a boutique, there are many unique struggles that you will face. Most boutique owners are heavily and personally invested in the success of their boutique. With economic downturns, heavy overhead costs, and stiff competition, boutiques really need to stay on their game. Here are some tips for you to keep your store on the cutting edge. Stay competitive, reduce costs, and promote yourself in a way that drives success.
HOW BOUTIQUES BEAT BIG RETAIL: CUSTOMER SERVICE
Customer service is ultra important in a boutique for many reasons. Customers shop at boutiques for personalized customer service. Boutiques have made a name for themselves in the retail world by offering their guests superior service over chain department stores.