When customers visit a retail store, they hope to encounter courteous, knowledgeable employees. Many people choose to shop in a store over shopping online specifically so they will have employees available for questions about the products they are considering purchasing. However, many shoppers leave empty handed because they couldn’t get the answers they were looking for. Retailers looking to improve the customer experience and increase sales should start with employee education.
Having a sales contest for employees can help motivate them to sell. Having a little competition between employees can improve morale, help them to avoid boredom, and also help you to identify weaknesses and strengths in your staff. Train your staff to help them be successful. Use their customer interactions as coaching moments to improve the level of customer service that your employees provide.
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