As a retail store owner or manager, you have to realize the impact that your displays have on every aspect of a buyer’s experience. The look, symmetry, color, appeal, and effectiveness of the display depend on your meticulous understanding of the way a good display will affect a customer’s impression, emotional attachment, social expectation, and desire to make a purchase. Simply hanging clothing on a garment rack with no plan of how it will influence your customer is not likely to be very effective. To create effective displays, you must implement strategies that specifically make a customer feel what you want them to.