Have you ever wondered how much of an impact your garment racks have on your customers? You may have if you were really researching retail merchandising. Merchandising has more of an impact on a customer’s decision whether or not to buy than any other marketing approach or advertising campaign. There are a few reasons for this and you should consider them when merchandising your store. This includes the decisions that you make when buying your displays and store fixtures, like garment racks.
There are certain basic rules to follow when merchandising clothing in a retail store. Whether you are a small boutique or a large department store, these basic rules will help you to keep your sales up and your customers happy.
Remember that you are the one trying to entice the customer. They do not want to work to see what you have to offer. They don’t want to dig through piles, have to ask for sizes or read a lot of sales copy. They are only going to consistently buy what they see.
Choosing décor for your boutique can be very exciting and fun. Learn what to look for in quality and style so that you don’t end up regretting the store fixtures and lighting that you invest in.
Boutique style needs to be unique. You want people to remember your store in a certain way. Trendy, vintage, classic or minimalist, your store fixtures, garment racks and lighting need to match the image that you want to portray.