When customers visit a retail store, they hope to encounter courteous, knowledgeable employees. Many people choose to shop in a store over shopping online specifically so they will have employees available for questions about the products they are considering purchasing. However, many shoppers leave empty handed because they couldn’t get the answers they were looking for. Retailers looking to improve the customer experience and increase sales should start with employee education.
Boutiques are unique in that they usually have little surprises around every corner. People get a sense of wonder when they’re shopping in a boutique. It makes them feel creative and inspired to see unique and one-of-a-kind items. If you own a boutique, part of your job is setting up the store so that people have that boutique experience that they’re looking for.
Boutiques are filling a void in the fashion world! Women in their thirties, forties, fifties and even sixties are disappointed when they go to the large chain retail stores. The reason is that there is a huge gap between dressing like a teenager and dressing like an old lady who has given up on being fashionable. The truth is that women in their fifties aren’t sitting at home knitting doilies all day in a rocking chair underneath their blankets. They are vibrant and interested in looking good and feeling good.