Boutiques are in a unique position of having the creative freedom to do what they want with their image. Creating interesting displays that have a big impact on your customers’ impression of your boutique is a great way to get started on some serious branding. Displays give you the opportunities that you need to communicate with your customers without ever directly saying anything about your promotions and inventory to them. Here we have compiled a few ideas to help you get started.
Managing the inventory of an entire boutique can be a daunting task. It is a big responsibility and can be devastating if not done correctly. Inventory management is reported to be an area that most managers do not like to deal with, or have the most problems with. It can be time consuming and is a lot of work for one person. If you run a boutique, you probably do the inventory management yourself, along with all of the other responsibilities of the business.
Window displays and visual merchandising doesn’t have to be expensive to be effective. Major chains and global brands need to be consistent and invest in cookie cutter visuals for their displays. However, if you run a boutique or smaller niche outlet, you have more freedom of expression.