Boutiques have a lot of advantages over large retail stores and chains, although it may be hard to remember that in hard times. Boutique owners generally are very creative people that are smart enough and driven enough to start a business with little money and big vision. In the midst of all of your planning, calculating, decorating, and choosing suppliers, you may not have given much thought to how your customer service style will affect your brand image.
Have you ever felt like you put your heart and soul into a promotion for your boutique only to have it go unnoticed by your customers? You can waste a lot of time and money on elaborate promotions that go nowhere. Or, you can spend just a little money and have a drastically different result. Sometimes it just boils down to getting a different view. As the boutique’s owner, you may have a better understanding of the vision and concepts that made your dream a reality. However, this can also cloud your vision, giving you grand ideas that may be impractical. Learn how to use your customers and your employees to determine how they would like to be advertised to, regardless of your own personal agenda.
Boutiques have a certain appeal that attracts customers to them. They emit an ambiance that makes people feel comfortable while they shop. They make people feel like the items they are finding are unique and even exotic. The atmosphere is so important because people don’t shop at boutiques to find the best deals or to have loads of merchandise to choose from. They go there for the experience. They like how the boutique experience makes them feel. As a boutique owner, it is up to you to create the atmosphere that will keep your customers returning, time and time again.