Please enjoy this article about retail sales authority, Harry J. Friedman’s retail sales program, published at http://www.thefriedmangroup.com/8_1_3.htm?gclid=CKyT1K78-bACFcyb7QodZmJnvA.
The World’s #1 Retail Sales Training Course from international retail authority Harry J. Friedman
It’s tough to improve on the best, but Harry’s done it again! The most widely used sales training program in retail has been updated with Harry’s newest sales building techniques.
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The design of your retail store can have a lot of bearing on your sales. Building a loyal customer base is so important in today’s world on cyber shopping and big department stores. Boutiques have a certain charm when they’re designed well and this can give your customers a reason to make a special trip to your store. The goal, of course is to make more money. To do that, you need to carefully plan the “path” of your boutique so that customers have the experience that you plan for them.
Read More APPEALING BOUTIQUE IDEAS
Below are elements of effective Customer Service. Just take a look.
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A good retail design should cover everything from price to unspoken brand image. Everything, and we mean everything about your retail design will affect your customer loyalty. From the second they lay eyes on your store your display elements are already at work. Are yours doing everything for you that they could?
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Boutiques have a lot of advantages over large retail stores and chains, although it may be hard to remember that in hard times. Boutique owners generally are very creative people that are smart enough and driven enough to start a business with little money and big vision. In the midst of all of your planning, calculating, decorating, and choosing suppliers, you may not have given much thought to how your customer service style will affect your brand image.
Read More CUSTOMER SERVICE TIPS FOR BOUTIQUES
Have you ever felt like you put your heart and soul into a promotion for your boutique only to have it go unnoticed by your customers? You can waste a lot of time and money on elaborate promotions that go nowhere. Or, you can spend just a little money and have a drastically different result. Sometimes it just boils down to getting a different view. As the boutique’s owner, you may have a better understanding of the vision and concepts that made your dream a reality. However, this can also cloud your vision, giving you grand ideas that may be impractical. Learn how to use your customers and your employees to determine how they would like to be advertised to, regardless of your own personal agenda.
Read More IS YOUR PROMOTION WORKING?
Boutiques have a certain appeal that attracts customers to them. They emit an ambiance that makes people feel comfortable while they shop. They make people feel like the items they are finding are unique and even exotic. The atmosphere is so important because people don’t shop at boutiques to find the best deals or to have loads of merchandise to choose from. They go there for the experience. They like how the boutique experience makes them feel. As a boutique owner, it is up to you to create the atmosphere that will keep your customers returning, time and time again.
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Boutique ownership is the dream of many self-starters and entrepreneurs. It can be the perfect job if you’re interested in being creative, being a manager, and throwing yourself into your work. It’s exciting to start something on your own, especially when that something demonstrates your own personal style and taste. But, before you get caught up in the fun, there are some basic guidelines you should follow to make sure that you accomplish the number on goal, making a profit! Use this list to make sure you’ve thought of how you will lay out your business before you begin.
Read More CONSIDERING STARTING UP A BOUTIQUE?