Moving your boutique business from product face to online sales is a great step. Online shopping is more popular than ever. Sometimes customers want to browse eclectic boutiques, but sometimes they just want to get online, find something unique, and have a package show up later. Not only is online shopping convenient, but getting packages in the mail is very exciting to a lot of people and shopping web sites is a fun way to make it happen.
As a business owner, you should be aware that online shoppers are savvier than ever. You can’t just set up a cute site with pictures and prices expecting people to be “wooed” by graphics. Customers want to see that you are divulging as much information as possible. Having clear and concise product descriptions will help you to gain the confidence of your shoppers.
Turning browsers into customers is your main focus when setting up your online shop. Consider everything that a customer may want to ask about a product and provide that information up front. Furthermore, determine what the customer might notice if they were physically touching the product and divulge that information as well. Sizing guides, fabric content, product care information, measurements, weight and feel are all important aspects.
However, you should be careful not to make descriptions too wordy. Be clear and concise. Links or balloons that pop-up additional information can be helpful. Customer reviews and product ratings are weighed heavily by consumers. Commonly asked questions are good to include on your product page. Anything that increases the customer’s confidence will help you turn a browser into a customer. Things like advertising your “no hassle return policy”, live chat customer service, or special deals for customers that leave reviews will help you to get the customers involved and comfortable with your business.
Try to give the shopper an in-store experience through your web site. Use decorations in your store to inspire your web designs to keep the same look and feel that they get while shopping in-store. Use pictures that actually communicate the uniqueness of the garment to the customer. 360 degree views, extreme zooms, and virtual store shopping experiences are a plus. A really great idea would be if a shopper could virtually look around the store, click on the clothing racks they were interested in and shop that garment rack. In boutiques, surprises should lurk around every corner, clothing racks should be filled with interesting items and displays, and shoppers should experience a feeling that they don’t get in any department store. Capture this with your web shop and you’ll be golden.
About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.