1) You can use vinyl banners outside of your boutique to help advertise sales, specials and promotions. To save money on these types of signs, measure before you purchase. You may not need a really big, expensive sign for it to be easily seen. To decide on font size, draw a letter on a poster board and look at it from the street or walkway in front of your store. This will help you to make sure that the font is not too small to read, or too large to fit with your store image. Limiting the number of colors in your sign will also make it cheaper. Lastly, choose a slogan or saying that can be used year-round so that you don’t have to buy multiple banners throughout the year. For example, a sign that says “50% Off Clearance” can be used many more times per year than one that says “Christmas Close-Out Sale”.

2) Participate in local charities and events. Support different causes in your business’s name. Try to create teams for events such as walks or runs dedicated to supporting causes and local charities. Have t-shirts printed for your team, with your company logo, of course, and make sure you’re seen when the news cameras are rolling. Not only will you be supporting worthy causes, but you will also get some good exposure for your boutique.

3) Create a blog for your company. Write articles and feature products on your own company blog. Have contests and other online events to get customers involved. Collect e-mail addresses from your customers for your mailing list. Offer discounts for friends referred and send a monthly newsletter. Social networking sites are also great for keeping in touch with your audience and having your fans spread the word about events and specials.

4) Pay-per-click ads online are also useful. These are generally inexpensive and you can pay only when someone clicks on your ad. These can give you exposure to a target audience without costing a lot of money up front. You can also put a cap on what you’re willing to spend each month so that you always know what to expect.

5) Use signs inside of your store to let people know what specials and promotions are going on. Putting a sign on top of a garment rack puts it up high enough that people can see it from far across the store. Signs on top of garment racks are especially effective because they are at eye level. Don’t forget that no amount of advertising could ever replace good ol’ customer service, so don’t forget to actually talk to your customers in person when you see them!

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.

The first rule is pretty basic. You don’t want your store to look like a mess when customers come inside. Using too many tables and shelves for displays can make your store look disorganized, because customers will invariably need to rummage through folded stacks of clothes to find their size. Even if you have sizes separated by shelf, customers will still have to unfold to get a good look at the garment and will put it back on whichever shelf is most convenient.

Use wall space and display systems like slatwall to keep the store looking neater. You can use garment racks to hang extra clothing and keep the store looking neat. Be careful not to crowd garment racks. You do want the customers to have plenty of space for maneuvering about the store. They don’t want to be back-to-back with other customers or staff.

Also, using too many garment racks can make the store look crowded and bland. If the customer can’t see what you have without sifting through, then they’re not likely to look around for long. Make sure that you utilize three dimensional displays to keep the customer interested. Hanging mannequin forms are great for creating feature displays on garment racks and slatwall displays. You can also display hanging outfits on top of your garment racks. Customers that can see how clothes look and stay interested as they make their way through the store.

Another thing to keep in mind is that customers tend to shop at eye level. Make sure that the focal points of your garment rack and shelving displays are where they will get customers’ attention. Every display should have a point of focus and should be designed to make the customer want to slow down and investigate. The longer a customer spends at your garment racks or feature displays, the more likely they are to spend extra money.

People associate the quality of an item with the way that it is displayed. Cheap, plastic displays communicate discounted, lower quality merchandise. People expect sunglasses on a checkout rack to be a lot cheaper than sunglasses in a glass display case in the same location. Price things according to the display quality and you should increase your sales and minimize the amount of merchandise that you have to clearance out.

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.

Think about what word, phrase, or idea inspires you and build on it. Will your boutique’s theme exude simplicity, functionality, craftiness, designer apparel, unique accessories, vintage finds, or something else? There are endless possibilities when it comes to boutique themes. Boutiques can be any type of retail store that has a specialty. You can even focus on one type of item, like pet clothing, jewelry, or screen printing.

Once you have developed your concept, you can concentrate on the bones of the store. Supplies, decorations, garment racks, feature displays, software, and inventory control items can be chosen to fit around your theme. For displays, like tables, garment racks, shelving, slatwall and mannequins, find a good supplier that offers wholesale prices. You may have luck finding a supplier that is also a manufacturer of the garment rack, hangers, and other items that you’ve chosen. Shop around online, but also call other boutiques and retail stores to find out who they use and why. Working with your competition can help you to make a name for yourself in the community.

Sometimes you can get displays for free by contacting the companies whose products you are selling. Many companies offer racks, displays, signs, custom print hangers, and more to the stores that ask for them. You can also pick up some great tips by visiting trade shows and participating in retail conferences. Making contacts wherever possible is a valuable way to get started in the industry. You can learn a lot from other people’s struggles, failures, and successes.

If you’re nervous about asking your direct competition for advice, there’s nothing that says you can’t talk to other boutique owners around the country. In fact, many of them read sites like this one and participate in boutique owner forums to share information with each other. It’s inspirational to hear other people’s ideas and you may come up with some boutique concept ideas that you haven’t considered yet.

Your contacts are assets to you. Keep a running list of your contacts and make note of things like their willingness to help, tips that they gave you, and possible joint effort marketing ideas. Some boutiques help each other out by mentioning each other on their blogs, doing guest posts for each other, and mentioning each other on social networks. This is a great way to get your name out there and increase your rankings in the search engines without spending any money.

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.

Communicate with your customers exactly what will be on sale, or do a general “20% off of everything” advertisement. People that normally find your merchandise overpriced will jump at the opportunity to get those special things that they like at a discounted price. Keep track of any new customer information by collecting e-mail addresses and home addresses at the register. This way, you can send out communications to the people who only shop in your boutique around the holidays every year.

Think about what motivates people to shop at boutiques for the holidays and make sure that you’re giving them what they expect. They may be looking for a few higher priced items, but they may also be looking for stocking stuffers, unique gifts that are lower priced, and even a little something for themselves. Feature a wide range of products in your displays and make sure that you have plenty of smaller items for stocking stuffing around the register.

Another thing to consider is that people may be looking to get in and get out. If they have other shopping to do on Black Friday, they may be anxious to get their shopping done fast. Make sure that you have plenty of well-marked displays throughout the store showing them what deals you have going on. You can creatively lure customers into spending more time at your displays with candles for them to smell, lotions for them to try, coffee, hot chocolate, Christmas cookies, or other items that will make them want to slow down and shop.

The last thing that you want is for your customers to feel anxious and ready to leave. Make sure that your music is not too loud, lights are not too bright, and that your clothing racks are not too close together. You also don’t want your customers to have to dig through an overly full clothing rack to find what they need. Keep displays fairly simple and easy to navigate and your customers will have a good experience in your boutique this holiday season.

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of clothing racks including garment racks. Find a high quality clothing rack or garment rack at http://www.onlygarmentracks.com.

1) Focus on making a good first impression. The holidays are a time when customers will seem to come out of the woodwork. A lot of people avoid shopping most of the year. However, they often times will have multiple people to shop for around the holidays. They will be out scrutinizing and judging every store that they see, trying to determine which ones are worthy of their time, energy and business. Your staff, their attitudes, and how helpful they are can have a big and lasting impression on these customers.

2) Make it easy for shoppers to see what you have to offer. Use signs, easy-to-read advertisements, social networks, and mailings to communicate with the public early in the season. People do not want to waste their time and often have a lot of shopping to do. They’re interested in going places that will inspire them or offer them unique merchandise at a price that they can afford during the holidays. Letting them know ahead of time what you have to offer can get them to your boutique before they go anywhere else.

3) When the customers do arrive, make sure that the store is easy to navigate. Create multiple displays that promote your most interesting items. Keep them neat, organized, and fully stocked so that customers can quickly get what they need. Post prices so that people in a hurry can scan your displays and go to the ones that carry items in the price range that they’re looking for. Using slatwall displays to keep everything up and in sight is a great idea. Don’t place your garment racks too closely together or people will avoid squeezing past other shoppers to look around. Another good idea is to not over-pack any one garment rack. People do not want to spend all day digging through clothes to maybe find what they want.

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.

Unfortunately, many stores miss out on this golden opportunity to cater to their fall-sentiment loving customers. We’re so anxious to get the Christmas season off to a great start that we kind of tend to leave Thanksgiving in the dust. Are you looking to stand out from the crowd? Do you want to boost your holiday sales without waiting around for the end of December before you see it? Maybe it’s time to give Thanksgiving a little more attention.

No one has ever suggested that skipping a season is a good idea. We seem to dote over spring, summer, back to school, and Christmas, but we leave that beautiful fall weather theme untapped. Many customers are turned off by seeing the Christmas decorations out really early. Many companies start planning, stocking and decorating for the winter wonderland in early October. This leaves many customers thinking, “What about Halloween? What about Thanksgiving?” The weather has barely required you to bring your jeans out of storage and already you’re looking at snow, Santa Claus, and heavy winter gear.

Just imagine how refreshing it would be for your customers to see how much you love fall, like they do. Finally, this beautiful time of year has been given the respect that it deserves! Bravo to the stores that don’t try to push Christmas before a tree has lost a single leaf! Be the one. Make sure that your customers know that you are celebrating the Thanksgiving season. No more squeezing into the “back to school” or general “holiday season”. Thanksgiving deserves the attention and your customers who love it will appreciate it, too.

Make sure that you make it known. Send out your newsletter, mailers, flyers, post signs on your garment racks, whatever it takes to show that you’re different. You’re sure to stand out among the competition when you put your best fall foot forward. Display those rich reds and bright yellows. Leave no garment rack undecorated. Get those window displays popping. Show the world (or at least the mall) who loves the fall weather!

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.

1) Double check your sales from the prior year to see what items were trending high. If you don’t have record of last year, or if your boutique is new, then there are a few other things you can do. You can collaborate with other boutique owners online in forum groups. You can create a social networking site account to connect with other boutique owners to help you. Experience can give them an edge that you can benefit from if they are willing to chat with you and give you pointers. Plus, being active in your field online can help to boost your boutique’s popularity before the holiday season.

2) It can be difficult to determine how much of a new product to order. One way to find out if a new product is “hot” is to call the manufacturer. Ask them about trends that they’ve seen. Are they having to ramp up production to keep up with demand? Is there a wait when you order because they are selling everything as quickly as they can make it? Finding out if you’re carrying a “hot” item can be very valuable. Not only will you know to order more than normal, but you can make strategic decisions about which products to promote during the holidays.

3) Another way to find out if something is going to be popular this holiday season is to search online. You can see if people are using auction sites to get their hands on certain products. You can see if other sites selling that item are sold out. Connect with your suppliers or brands on social sites to see what their fans are talking about. Try to get a feel for which products are likely to move and then order accordingly.

4) Once you get everything ordered, you can use the information that you’ve gathered to your advantage. Now you know what to promote this holiday season. Make sure that your clothing racks are clearly labeled with brand names and special prices. A clothing rack that allows you to face your clothing outward instead of crammed together will be more effective. Advertise on your site, social network, storefront windows, e-mail list, and flyers that you are fully stocked with the popular item. Keep an eye online for price changes so that you stay competitive throughout the season.

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of clothing racks including garment racks. Find a high quality clothing rack or garment rack at http://www.onlygarmentracks.com.

The first rule is pretty basic. You don’t want your store to look like a mess when customers come inside. Using too many tables and shelves for displays can make your store look disorganized, because customers will invariably need to rummage through folded stacks of clothes to find their size. Even if you have sizes separated by shelf, customers will still have to unfold to get a good look at the garment and will put it back on whichever shelf is most convenient.

Use wall space and display systems like slatwall to keep the store looking neater. You can use garment racks to hang extra clothing and keep the store looking neat. Be careful not to crowd garment racks. You do want the customers to have plenty of space for maneuvering about the store. They don’t want to be back-to-back with other customers or staff.

Also, using too many garment racks can make the store look crowded and bland. If the customer can’t see what you have without sifting through, then they’re not likely to look around for long. Make sure that you utilize three dimensional displays to keep the customer interested. Hanging mannequin forms are great for creating feature displays on garment racks and slatwall displays. You can also display hanging outfits on top of your garment racks. Customers that can see how clothes look and stay interested as they make their way through the store.

Another thing to keep in mind is that customers tend to shop at eye level. Make sure that the focal points of your garment rack and shelving displays are where they will get customers’ attention. Every display should have a point of focus and should be designed to make the customer want to slow down and investigate. The longer a customer spends at your garment racks or feature displays, the more likely they are to spend extra money.

People associate the quality of an item with the way that it is displayed. Cheap, plastic displays communicate discounted, lower quality merchandise. People expect sunglasses on a checkout rack to be a lot cheaper than sunglasses in a glass display case in the same location. Price things according to the display quality and you should increase your sales and minimize the amount of merchandise that you have to clearance out.

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.

Suggestive selling is also known as “up selling” or “add-on selling”. Customers generally expect suggestive selling. If you are selling them a game system and don’t let them know that the controller is separate, then they would leave feeling like you didn’t do your job. You should always try to let the customer know about products related to what they are buying so that they can decide if they want it or not.

Suggestive selling can even be used on your web site. If someone is looking at an item or selects it for their cart, you can have a pop-up that shows them the accessories and products that go with it. You can even use that point to offer a discount if the products are bought together. Up selling someone often gives them a better deal, even if they are spending more money.

Offering benefits to your customers that accept the up sale is a great way to gain customer loyalty. Even customers that don’t buy more appreciate that you offered them a deal and remember that the next time that they are shopping.

Retail workers should always at least ask if the customer would like to upgrade or add on to their order. If you don’t ask, you don’t sell. Suggestive selling is an easy way to offer customer service in a way that also increases profits and salespersons’ confidence.

Train your staff to make a habit of asking for sales. Instead of saying, “That shirt looks great on you!” your staff should say something like; “I’m going to let you see how great that shirt looks with this skirt and hat. We also have really cute jewelry that really brings the whole thing together. Oh, that all looks great! Would you like for me to hold it at the register for you?” Making suggestions will help customers to see what all you have to offer just in case they didn’t think of it before.

You can use garment rack displays and mannequin displays to accomplish suggestive selling without saying a word. Hang shirts and skirts that look good together on the same garment racks so that customers will automatically assume that they go together. Dress a mannequin with all of the matching accessories so that people will consider more products to go with the featured one that they really like. Suggestive selling is something that can provide a service to your customers while increasing your sales and profits. Make sure that your staff is trained in the art of suggestive selling and see how your profits can soar.

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.

A simple e-mail list is a good place to start. Offer customers a discount on their purchase if they sign up for your monthly newsletter, or agree to receive promotions, coupons and announcements from you in the form of e-mail. Generally, people don’t want to have very many e-mails from a company, so you should probably consider only sending out one per month. Make announcements, personalize the feel of the letter, and have coupons that people can print out and redeem in the store.

When people receive your newsletter, it should be colorful and full of pictures. Learning a little about designing a template for your newsletter can help you to keep your customers’ interest while sticking to your brand image. If you’re not comfortable, consider hiring a professional for this part of the job. Beyond that, everything else should be free.

You also need to let your shoppers know what’s going on and what’s coming up while they’re in the store. Place advertisements on your outdoor sign, in your display windows, and on top of your clothing racks. Place signs at eye level so that they are easy to spot and read. You can also have your sales people personally tell people about your promotions and upcoming sales. Boutique shoppers are intrigued when you let them know that their favorite brands are going on sale or that new merchandise is coming in soon.

Boutiques are often small, independently owned businesses that do not have a lot of money to spend on advertising. So, keeping up with your customers on your own can be very effective and rewarding. Start a social networking site account to notify your customers of sales and new arrivals. Have them share your link to participate in contests or other promotions. This type of word-of-mouth advertising is very powerful and doesn’t cost you a thing.

If you don’t think that you have time to keep up with a daily social networking site or the production of a monthly newsletter, you can hire an internet marketing company to do it for you. However, keeping in touch personally, using a sign atop your clothing rack, or even hanging some merchandise outside of your store is a great way to let people know what’s going on. Give them something to talk about and share with their friends and you’ve got yourself an effective marketing strategy.

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of clothing racks including garment racks. Find a high quality clothing rack or garment rack at http://www.onlygarmentracks.com.