Posted on | July 13, 2009 | No Comments
There are certain basic rules to follow when merchandising clothing in a retail store. Whether you are a small boutique or a large department store, these basic rules will help you to keep your sales up and your customers happy.
Remember that you are the one trying to entice the customer. They do not want to work to see what you have to offer. They don’t want to dig through piles, have to ask for sizes or read a lot of sales copy. They are only going to consistently buy what they see.
You must keep your displays full so that people do not get the impression that something is not going to be restocked. This makes them think that it won’t be restocked for a reason and they won’t even look. Additionally, people buying clothing like to feel like they are the ones to discover a new style. If the racks are getting empty, the customer will get the impression that everyone is already wearing this, and they will pass it by for something newer.
Front facing merchandise always out sells items that are hidden on clothing racks. You can choose garment racks that display clothes at the end where they can be seen. People will not dig for items in your store. They want to casually browse and discover things around every turn. If all the racks look the same, crowded and uninviting, they won’t bother to stop and look.
Group similar items together. Sportswear may be kept near tennis shoes. Sunglasses may be displayed by swim wear. Keeping things together that go together is not all that hard. Be careful not to group large numbers of items together. For instance, don’t go for the shirt department. It’s too much to take in at once and people will not look past the first few feet of displays. Small groups of merchandise don’t overwhelm, but entice the shopper to keep going.
Offer special deals and discounts. This is especially important for first time buyers. They will spread the word to more people. Never underestimate the power of word of mouth. Be polite and kind to every customer, no matter what. That doesn’t mean that you have to give in to every demand, just be matter of fact and do not lose control.
Choose garment racks that face outward to display your items properly. The right garment rack can be as important as a lot of expensive advertising. Remember to keep a large inventory of sizes and refill racks often. Be polite and appreciative to your customers. Group similar items together into small, easy to shop, sections. Using these tips will help you keep your sales moving.
About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.